The project is a transformation of Festina from a corporate website to an e-commerce. Founded in 1902, the brand is the perfect mix of elegance and functionality. In addition to its technological innovation.
Over the years, it has adapted to changing times but has always remained true to its original character. The website is a reflection of its values.
App & Web Design
One of the challenges in this project was the conversion from B2B to B2C. The usual market survey was given by commercial and marketing team and it gave us an important perspective because they knew the user requirements and how they used to consume our products.
The main goals were to show as much filters as possible to ease the shopping experience and buying without being registered.